Viridian Advisory selects CFS Edge as wealth platform and managed accounts provider

06 November 2023 Colonial First State is pleased to announce leading financial advice network, Viridian Advisory, as a cornerstone client of CFS Edge.

CFS Group Executive Bryce Quirk said the new relationship with Viridian cements CFS Edge as a platform of choice for high quality and client-focused advice businesses.

“We see a huge advice gap in the Australian market.  By choosing Edge, we believe professional advice businesses like Viridian are well positioned to help provide more advice to more Australians and to deliver even better outcomes for their clients,” Mr Quirk said. 

“CFS Edge was co-developed with financial advisers and that really resonated with a group like Viridian. They understand how important it is to have a strong technology offering that is flexible, integrated and adviser friendly.”

Viridian Advisory is one of the largest wealth management practices in Australia with a team of 350 staff including more than 120 financial advisers. The group has a presence in 27 locations across Victoria, New South Wales, Queensland, Western Australia, South Australia, Tasmania and the ACT. 

Raamy Shahien, Joint CEO of Viridian Financial Group, said he was attracted to the strength of the technology features that are unique to CFS Edge. 

“We like CFS' continued investment in technology to transform the way advice is delivered,” he said.

“Viridian has always been dedicated to continuously improving outcomes for our clients and team. We view investment in capability, specialisation and technology coupled with open architecture central to achieving our aspirations in this space." 

“Working with CFS will enhance our ability to unlock opportunities for advisers and their clients and provide a great platform for our continued growth with like-minded advice firms.”

CFS Edge is the first major new platform in the Australian wealth management sector in almost a decade. 

Developed in collaboration with FNZ, a global leader in wealth management platforms, CFS Edge will transform the way advisers can service their clients through features not before seen in the Australian market.  The platform enables digital adviser workflows, advanced data analytics, an integrated app store and analysis tools for licensees, advisers and members.

Built with managed accounts at its core, CFS Edge offers advanced modelling tools designed to support deeper analysis through greater customisation and granularity in comparisons and portfolio analysis.

Today’s announcement comes amid strong competition in the platform market, where close to $1 trillion is managed on behalf of Australian investors.*