What is diversification and why it is important?

Diversification always comes down to the old cliché – 'don't put all your eggs in one basket'. But what does that mean, exactly?

Diversification means spreading out where you invest your money – in different companies, industries and assets – to maximise returns and reduce risks associated with events like market crashes or recessions. 

 

Think about how different businesses performed at the beginning of the COVID pandemic. When borders closed, travel-related industries took a significant hit. If you were only invested in airline shares, your portfolio might have suffered as well. Other industries fared better, like tech companies that supported remote work. 

 

Diversification also means accessing different types of assets. Bonds generally provide a safe and stable return, but it is lower than the average return of riskier assets like shares or property. Including government or corporate bonds in a portfolio can give it a bit of certainty if markets become volatile.     

 

You can also consider geographical diversification, like selecting options from different countries to further spread out the risk. Volatility in the US may not affect shares in Europe – and inflation in Asia may not affect bond prices in Australia. It’s all about spreading out the risks and looking for opportunities to maximise growth opportunities. This will help you limit what’s known as systemic risk, which can include inflation rates, political instability or war. Systemic risk isn't limited to any one company or industry. 

Are there any downsides to diversification?

 

While the importance of diversification is one of the most common phrases in the investing world, there may be downsides. 

 

If you’re investing directly in shares or bonds, managing your various investments can become challenging as you acquire more assets. There have also been studies about diversification providing diminishing returns past a certain point. 

 

It can also be expensive both from transaction and brokerage fees for buying and selling but also with different fees charged for holding and managing investments. Do-it-yourself investment diversity can end up being stressful and expensive by taking up your time and fees that can eat away at your investment balance. 

 

While diversification can help you limit risk, it will not eliminate it completely. If a company that you’re invested in goes under – for whatever reason – you will still experience a loss. The benefit of having a diverse portfolio is that the loss will be limited. 

How do I diversify my investments?

 

There are two ways you can diversify your investments. Either you can do it by directly buying different types of shares or properties to create a portfolio that carries the level of risk you’re willing to take on. Here’s an example of what a diversified portfolio may look like. 

Are there any downsides to diversification?

 

While the importance of diversification is one of the most common phrases in the investing world, there may be downsides. 

 

If you’re investing directly in shares or bonds, managing your various investments can become challenging as you acquire more assets. There have also been studies about diversification providing diminishing returns past a certain point. 

 

It can also be expensive both from transaction and brokerage fees for buying and selling but also with different fees charged for holding and managing investments. Do-it-yourself investment diversity can end up being stressful and expensive by taking up your time and fees that can eat away at your investment balance. 

 

While diversification can help you limit risk, it will not eliminate it completely. If a company that you’re invested in goes under – for whatever reason – you will still experience a loss. The benefit of having a diverse portfolio is that the loss will be limited. 

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Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL) is the trustee of the Colonial First State FirstChoice Superannuation Trust ABN 26 458 298 557 and issuer of FirstChoice range of super and pension products. Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) is the responsible entity and issuer of products made available under FirstChoice Investments and FirstChoice Wholesale Investments.

 

Information on this webpage is provided by AIL and CFSIL. It may include general advice but does not consider your individual objectives, financial situation, needs or tax circumstances. You can find the target market determinations (TMD) for our financial products at  https://www.cfs.com.au/tmd which include a description of who a financial product might suit. You should read the relevant Product Disclosure Statement (PDS) and Financial Services Guide (FSG) carefully, assess whether the information is appropriate for you, and consider talking to a financial adviser before making an investment decision. You can get the PDS and FSG at www.cfs.com.au or by calling us on 13 13 36.