Unleash practice efficiency with FirstChoice
Boost efficiency, serve more clients and grow revenue.
Voted #1 for Adviser Servicing and Momentum*
Is your platform maximising efficiency?
Our priority is to help you elevate your practice. We're investing in the FirstChoice platform and technology, and we’re raising the bar by investing in our people to bring you first class implementation experts to help boost your practice efficiency.
Save admin time
Up to 80% of time saved in client onboarding.**
Discover portfolio efficiency
There's a reason advisers invested over $14bn in CFS managed accounts; with $4bn growth in FirstChoice Managed Accounts in the last year.1
Boost business profitability
On average CFS FirstChoice advisers serve 24% more clients.2
Introducing FirstChoice Business Optimisation
FirstChoice Business Optimisation is a dedicated implementation service for new and existing FirstChoice advisers.
Book a review of your operational set up where we’ll help identify and implement efficiency opportunities.
Get started
Leave your details and the FirstChoice Business Optimisation team will be in touch
Up to 80% faster client onboarding**
Smart integration with Midwinter, Morningstar AdviserLogic and Xplan
Straight-through processing3 available with digital consent
Customer data is carried through, no need to rekey info
Discover portfolio efficiencies
Efficient portfolio management
With over $14bn invested in CFS Managed Accounts, including $4bn growth in FirstChoice Managed Accounts in the last year, advisers are choosing FirstChoice to manage client portfolios and enhance their practice efficiency.1
Managed accounts at no extra cost
Gain access to 50+ specialist portfolios from top investment consultants and researchers.
CFS FirstChoice users serve 24% more ongoing clients compared to other platforms^
According to Empower BA’s study on advice business processes, cost-to-serve metrics, and the profitability of delivering advice.
What advisers said about FirstChoice in this study
"CFS have a very straightforward application process which can be easily uploaded. Once paperwork is lodged the turnaround for an account opening is very prompt. This in turn reduces the amount of following up required by admin staff. The correspondence from CFS keeping our office up to date also saves us having to do that ourselves. Reporting functionality also makes review preparation efficient."
“Having the SMA features now help us service a larger part of the client base more consistently, allowing us to tick the compliance boxes as well as add further value to clients.”
“Your system is very intuitive, making it very easy to navigate. Not only that, but it is clear a lot of thought has gone into making the most used features as simple as possible for advisers. By far CFS is the easiest platform to navigate, generate reports, renew adviser service fee forms and complete trades. You have great functionality, while keeping things as simple and straight forward as possible.”
The award winning platform with award winning funds
SuperRatings
Colonial First State 2025 winner of Adviser Servicing and Momentum.8
FirstChoice was ranked #1 by advisers across four categories in the 2024 Wealth Insights Service Level Report, including Value for Money for the 10th year in a row.4
Wealth Insights
FirstChoice ranked #1 for Value for Money 2015-2024
Wealth Insights
FirstChoice ranked #1 in Ease of Doing Business 2024
Wealth Insights
FirstChoice ranked #1 in Administration Support 2021-2024
Access the following award winning funds through FirstChoice recognised by Morningstar and Lonsec fund manager of the year awards.
Morningstar fund manager of the year awards – March 20245
Fund Manager of the Year – Global Equities: Ironbark Royal London Concentrated Global Share
Fund Manager of the Year – Fixed Interest: Bentham Global Income
Fund Manager of the Year – Real Assets: Quay Global Real Estate
Lonsec fund manager of the year awards – June 20246
Alternatives Fund of the Year: Aspect Diversified Futures
Australian Small Cap Equity Fund of the Year: OC Premium Small Companies
Global Equity Fund of the Year: GQG Partners Global Equity
Australian Fixed Income Fund of the Year: Yarra Enhanced Income
Responsible Investment Fund of the Year: Nanuk New World
Zenith fund manager of the year awards – October 20247
Global Real Estate Investment Trust: Quay Global Investors
Global and Diversified Fixed Interest: PIMCO
Multi Asset - Real Return: Perpetual Investment Management Limited
International Equities: Alternative Strategies - Acadian Asset Management LLC
International Equities – Global: GQG Partners
Sustainable and Responsible Investments – Income: Pendal Institutional Limited
Sustainable and Responsible Investments – Growth: Alphinity Investment Management
Fund Manager of the Year: GQG Partners
Unleash in ways you never thought possible
Get in touch
For technical enquiries contact us
8:30am – 6pm AEST Monday to Friday.
* 2024 SuperRatings Super Fund of the Year awards
** Source: CFS. Reducing FirstChoice account set up time by up to 80% is an estimate based on setting up two FirstChoice Wholesale Personal Super and a joint FirstChoice Wholesale Investment account for a family client.
^ Source: 2024 Advice practice profitability report
1 Source: FirstChoice Managed Accounts 30 September 2024.
2 Source: Primary CFS FirstChoice users compared to users of other platforms – Empower Business Advisory Study – 2024 Advice practice profitability report
3 Straight-through processing for account origination, additional admin tasks such as direct debits, rollovers, and applying different processes will require manual intervention.
4 Past performance or awards is no indication of future performance.
5 2024 Morningstar Australia Awards for Investing Excellence in Australia https://newsroom.morningstar.com/newsroom/news-archive/press-release-details/2024/Morningstar-Announces-Winners-for-2024-Morningstar-Awards-for-Investing-Excellence-in-Australia-/default.aspx
6 2024 Money Management Fund Manager of the Year Awards https://www.lonsec.com.au/2024/06/14/money-management-36th-annual-fund-manager-of-the-year-awards-2024-winners-announced/
7 2024 Zenith Fund Awards https://www.zenithpartners.com.au/zenith-fund-awards-2024/see-our-2024-winners/
8 The rating is issued by SuperRatings Pty Ltd ABN 95 100 192 283 (SuperRatings) a Corporate Authorised Representative (CAR No.1309956) of Lonsec Research Pty Ltd ABN 11 151 658 561, AFSL No. 421445. Ratings are general advice only and have been prepared without taking account of your objectives, financial situation or needs. Consider your personal circumstances, read the product disclosure statement and seek independent financial advice before investing. The rating is not a recommendation to purchase, sell or hold any product. Past performance information is not indicative of future performance. Ratings are subject to change without notice and SuperRatings assumes no obligation to update. SuperRatings use proprietary criteria to determine awards and ratings and may receive a fee for the use of its ratings and awards. Visit superratings.com.au for ratings information. © 2024 SuperRatings. All rights reserved.
Adviser use only
Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL) is the trustee of the Colonial First State FirstChoice Superannuation Trust ABN 26 458 298 557 and issuer of FirstChoice range of super and pension products. Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) is the responsible entity and issuer of products made available under FirstChoice Investments and FirstChoice Wholesale Investments. While all care has been taken in preparing the information contained in this webpage (using reliable and accurate sources), to the extent permitted by law, no one including AIL, CFSIL, nor any related parties, their employees or directors, accept responsibility for loss suffered by anyone from reliance on this information. This document provides general information for the adviser only and is not to be handed to any investor. It doesn’t take into account anyone’s individual objectives, financial situation, needs or tax circumstances. You should read the relevant Product Disclosure Statement (PDS) and Financial Services Guide (FSG) before making any recommendations to a client. The PDS and FSG can be obtained from www.cfs.com.au or by calling us on 13 18 36.